It’s time for our first profile feature of 2025!

Today, in 5 minutes or less, you’ll learn:

• 🔍 Why some fractional executives struggle to build sustainable businesses while others thrive

• 💡 Battle-tested strategies from a 15-year consulting veteran in Asia

• 🎯 The exact framework to land (and keep) long-term clients as a fractional leader

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🔋Building a Sustainable Fractional Business | Moritz Kaffsack

Fractional careers have exploded as much as tech IPOs did in 2021.

In the past year, we’ve interviewed several fractional executives and business owners: Sergio Pereira (Fractional CTO), Karina Mikhli (Fractional COO), Taylor Crane (Founder, Fractional Jobs), Gabriel Tudela & Pedro Marin (Co-Founders, Landa Club), Mark Mullinix (Fractional Head of Growth).

However, one thing has kind of haunted me.

The consulting world is a bit ephemeral. Sure, there’s more folks getting into fractional or consulting work today. But how many have lasted a decade or more in this business?

Today, I’m very excited to introduce Moritz Kaffsack, a consulting veteran and fractional community leader who will share exactly how he’s built sustainable consulting businesses for the past 15 years:

Moritz Kaffsack builds communities and businesses in the freelance economy. He runs Flexer, deploying top independent professionals to growth companies in Asia. He also runs Portfolio Careers in Asia, the leading community of senior professionals in Asia pursuing diverse careers outside the corporate world. 

Prior to this, he was Chief Growth Officer at an Allianz-backed insuretech venture, rolling out the b2b2c platform across Europe, Asia and LatAm. He has also led marketing agencies and consulting firms in India, Vietnam, the UAE and Germany for 15 years.

Without further ado, let’s get started:

Tell us about your career journey.

Almost my entire professional journey since 2005 has been in Asia: India, Thailand, Vietnam, Singapore. Running agencies and consulting firms in dynamic markets is very much a talent game and it taught me about the sheer wealth of talent in emerging markets in Asia, the power of building the right teams and the pain when you don’t get it right. 

Since 2015 I started working with fluid talent models: I co-founded the fluid collective. One of our members founded Britebirch, an entirely liquid marketing agency. Then I took on a fractional role that led to a number of fractional projects. When I joined an insuretech venture as full-time CGO, I hired senior freelancers to solve specific issues and fill gaps for us. Experiencing it from the employer’s side convinced me of the potential of the model.

Then two things happened: I started meeting more and more senior professionals in Asia who wanted to step out of the corporate world after 15-20 years. They were all C-level executives, very successful, but not fulfilled by their jobs anymore. They had realized the second half of their work life needed a change, to allow them to work on the things they really want to. That’s how Portfolio Careers in Asia was born. We’re now the leading community in this space, with 1,000 members this month.

And I saw potential in providing very senior freelance talent to Enterprises and SMEs in Asia. Hands-on operators that are a better alternative to traditional consulting firms or expensive full-time hires. Eliminating the risk of hiring individual freelancers and delivering higher quality through a stringent vetting and tested project management process. That’s how Flexer was born. Our biggest wins last year were two major tech firm - one global, one an Asian champion. 

You have 15+ years of consulting experience, including being a fractional C-level executive since 2019. How has your client acquisition strategy evolved over the years, and what's been most effective to secure long-term engagements?