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- 🐧 My $100k Side Hustle Journey
🐧 My $100k Side Hustle Journey
INSIDE: 5 Side Hustles, Tea E-Commerce, Career Coaching, Product Consulting, & 4 Lessons Learned From Successes and Failures
Hey readers, I’m organizing a meet-up in Mexico City. Reply to this email if you’re interested.
And if you’re elsewhere...tell us where we should go.
Today, in 10 minutes or less, you’ll learn:
⚒️ 5 side hustles that I’ve launched to generate over $100,000
🧠 4 lessons I learned from my side hustle successes and failures
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🛣️ My $100k Side Hustle Journey
A few weeks ago, I was invited to speak by the Berkeley Club of Singapore.
I shared my journey to making over $100,000 from my side hustles taking 10 hours/week.
I uncovered my successes and failures.
In this newsletter, I’m going to recap my side hustles and 4 lessons I learned building them.
Side Hustle #1: Tea e-commerce + tea tasting service
Full-time:
In 2013, I started my tech career in San Francisco. I turned down a Google offer to join a startup doing marketing. Later, my manager gave me the opportunity to internal transfer from marketing to product management.
I joined Dropbox as a growth product manager to learn from the best in the industry, helping grow the business through its IPO.
On the side:
My friend and I started a tea e-commerce, selling sampler tea boxes for people to try new loose leaf teas. We took 6 months to ship our first product. (Don’t do this.)
Vitamins vs painkillers:
We quickly learned that demand wasn’t there. Outside of a handful of repeat customers buying the boxes as a gift for friends. So we shelved this product after selling ~50 units. Tea sampler box was a vitamin.
Then, I tested hosting local tea tasting events. This service generated more buzz than I expected.
I unintentionally uncovered a pain where San Francisco tech professionals felt bored and lonely. They had disposable income but desperately lacked social, novel things to do. Tea tasting was a painkiller.
Side Hustle #2: Career coaching
Full-time:
In January 2019, I quit my full-time job to take a travel sabbatical.
For the first four months, I enjoyed work-free travel. I volunteered on tea farms, took surf lessons, and joined a Mandarin intensive program.
Then, I missed working. So I decided to experiment with a side hustle I had considered for years: career coaching.
On the side:
Back in San Francisco, I did a strengths exercise and discovered several of my peers thought of me as a coach.
Meanwhile I was also very curious about careers. In my 20’s I loved to discuss nerdy career books like Startup of You or So Good They Can’t Ignore You. And so I combined my strengths and curiosities.
In June, I joined Hireclub, a coaching marketplace platform. I took my first intro calls from Osaka, Japan. I recall feeling nervous and made tons of mistakes (more on this later). But despite this, I felt myself growing. So I kept going.
In July, I got my first paid client. Then a second. And third. Initially, the money wasn’t lucrative. But I got hooked on the magic of making money online on my own schedule.
While traveling to 10+ countries, I grew to over 30+ 5-star reviews and moved off the platform to start a private practice. This enabled me to customize my offer and charge higher prices (more on this later).
This was my first experiment with carving out an independent portfolio career.