In our first-ever 🤩 Expat Spotlight, we’re going to get an inside look into how David Fallarme went from a marketing leader to becoming an advisor to tech companies.

Today in 10 minutes or less, you’ll learn:

• 🤔 What is advising and why

• 🤝 How David got his first clients

• 💼 Engagement models & pricing

• ❌ David’s mistakes and advice

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🤩 Expat Spotlight: David Fallarme, Interim VP Marketing at Spotdraft

David is an Interim VP Marketing at Spotdraft and marketing advisor to various companies.

He has led marketing teams at companies from small VC-backed startups to large public companies across Southeast Asia, China, and the US. Recently, he was a Marketing Director at On Deck and Head of Marketing for HubSpot APAC.

In this spotlight, we’re going to deep dive into all things advising with David: what advising is, why, and how it works.

You can find out more about David on his Linkedin.

🤔 Tell us about your career journey before you started advising and why you started advising.

I have a weird career in marketing. I’ve jumped all over the place: B2B, B2C, gaming, SaaS, startups and public companies. My chaotic resume is partially due to deliberate choice. One of my core values is to pursue my curiosity. So a choice I made early on was to go after interesting opportunities versus climbing the job title ladder.

After I got laid off in 2022, I saw advising & fractional work as a natural next step. It meant I could work with several interesting opportunities at once.

The thing that’s surprising me about advising — and something I wish I learned earlier — is that advisors and consultants usually make more than what they did when they worked full time. The tradeoff, of course, is that you’re in charge of generating your own client pipeline.

🤝 How did you find your first clients?