🐧 The Rise of 10X Workers

INSIDE: Traditional vs Portfolio Career, 4 Key Trends Reshaping Work, 5 Strategies for High-Performers to Adapt

Today, in 10 minutes or less, you’ll learn:

  • 🔮 Why Naval Ravikant's prediction about entrepreneurship misses the mark

  • 🧑‍💻 4 key trends reshaping work (including the rise of 10x non-technical workers)

  • 💫 5 strategies for high-performers to thrive in this new world of work

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🖊️ The Rise of 10X Workers

"In 50 years, everyone will be working for themselves."

That’s what famous investor Naval Ravikant said during a recent podcast.

Naval's a brilliant guy, but this prediction is off.

Starting a business is HARD. Most people aren't cut out for the uncertainty.

They crave the stability of a paycheck. And that’s okay.

However, there's a grain of truth in what he’s saying.

The future of work isn't about everyone becoming an entrepreneur.

It's about the rise of the "portfolio career."

Here’s how I defined this term in a recent edition:

FT employment = working a single full-time (FT) role for one employer
Portfolio career = having multiple, leveraged income sources

In this newsletter, I’m going to deep dive into 4 key trends I see shaping the future of work—including the rise of 10x workers—their impact on people like you and me, and how to adapt to this future world.

Here is what I see coming:

Trend 1: Alternative work goes mainstream

The talent market, like any market, is dictated by supply and demand.

Here is why the supply and demand for alternative work is evolving:

Demand: Employers are seeking new employment models

Since the end of the ZIRP era, employers have been cutting costs.

One of the biggest expenses?

Wages and salaries.

To save on labor expenses, employers are seeking greater efficiencies by seeking fractional, part-time, and remote/hybrid work.

For example, employers are hiring more part-time roles across many industries:

This is also happening for senior level roles:

According to Deloitte, 25% of U.S. businesses have adopted fractional hiring of mid/senior-level talent, with this figure expected to rise to 35% by 2025.

And it’s not only employers wanting this model…

Supply: Employees are adopting alternative work

Since the Covid pandemic, workers have desired more flexibility. 

Many people I know want this flexibility to:

  • Pursue fulfilling activities outside of work

  • Spend time with their kids

  • Avoid long commutes

  • Work remotely

Another driver? Concerns over job security.

Due to the spike in layoffs, in tech especially, I’ve spoken to several employees are looking for ways to diversify their income streams.

And finally… rising costs.

In a recent survey with American workers, 38% of respondents said they’re pursuing side hustles due to inflation and economic conditions.

In light of these factors, more workers are interested in fractional, part-time, and freelancing work.

50% of all US workers are projected to be doing some form of freelancing by 2027.

We’re only at the beginning of this inflection curve.

Trend 2: The 10x non-technical worker emerges

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